(adsbygoogle = window.adsbygoogle || []).push({});
The company may be aiming to play Samsung's game by building a phone with a curved OLED display, according to the Nikkei Asian Review.
Apple may adopt a key feature from smartphones manufactured by its biggest rival.
Next year's lineup of iPhones could include three different and distinct variants: a "4.7-inch model, another that will be 5.5-inches and a premium handset that will be either 5.5-inches or larger equipped with a screen bent on the two sides," the Nikkei Asian Review reported Tuesday, citing a source familiar with Apple's plans.
The first two phones would sport the traditional flat screen, while the third handset would adopt a curved display similar to the one used by Samsung for its premium phones, such as the Galaxy S7 Edge and the Galaxy Note 7.
Samsung's goal behind its curved phones is to offer wraparound real estate devoted to icons, apps and other content. The S7 Edge has been a hot seller since its introduction in March. With iPhone sales hit by two quarterly declines, Apple needs to jazz up its lineup with more enticing features, which could include a curved display.
You must login or register to view this content.