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Earlier today, at the E3 2010 Microsoft Press Conference, Microsoft made a move that shocked the audience. This move is now being referred to as someone of an "Oprah effect". So, what did Microsoft do? Like when Oprah gave away 200 brand new cars, Microsoft gave away newly modeled Xbox 360's to everyone in the audience. For a moment, the entire audience was still, not believing what they had just heard. It wasn't long before everyone was standing and clapping at the exciting news.

Sure, you can call it a bribe, as many people are. Even then, it is without any need to say that what Microsoft did was generous, and that is got them quite a bit of a reputation boost at the same time.

Sony, being Microsoft's closest competitor on the gaming market, will likely retaliate with some generosity of their own. What will they do? How will they make it better than Microsoft's "Oprah effect"? Perhaps they didn't have anything like that planned... But if that is true, we can be sure of one thing: Their plans just changed.

Holy mother hell, Is that the new Xbox 360?

tl;dr.

PS3 made a statement a while back saying they where making a device like the Wii with all the advantages of a PS3, I'm not scared.

OMG i shouldve been in the audience lol

Yea Very good marketing/sales stratigy as those people in the crowds include journalists and news reporters etc. and by giving them a FREE Brand new Xbox they are now likely to write positive reviews etc. Smart move by Microsoft ..... Very Smart

Up next, Sony

I need to start going to these things. lol

they are going for over 750usd

I knew I should of went to the goddamn E3 Conference >

Sony- Everyone come up and grab a free cookie! Thats right! Everyone! -Hails Sony-

Well sony's giving out free health insurance so so so TAKE THAT!!