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t seems that Sony is gearing up for another console launch as some leaks on Neogaf gaming forums have surfaced leading users to believe that a new ‘slimmer’ version of PS3 in on the way.
If the news is true then the new Playstation 3 model will probably be accompanied by a price drop as well. Sony’s aim is pretty clear, steal Nintendo’s Wii-U’s thunder as it launches this fall.
Sony launched the original Playstation 3 (PS3) in fall 2006 retailing at $599. Fans everywhere were greatly disappointed by the huge price tag and because of that the console did poorly in the market. The high retail price coupled with a weak library at launch lead to a really slow start for Sony’s console. The only upside at that time of owning a Playstation 3 was the Blu-Ray drive that came with it.
To make matters worse, manufacturing a PS3 unit was costing Sony more than the $599 price it was selling it for, thus forcing Sony to sell the console at a loss.
In 2009 Sony announced and released the cheaper slim version of PS3 for $250. The new design looked much better than the original and was much cheaper for Sony to produce. PS3 sales picked up speed as many fans were waiting for a price drop. Sony beat Microsoft’s Xbox 360 in worldwide console sales that year. Both consoles were however lagging far behind the Nintendo Wii, with a $199 price tag, in yearly worldwide sales.