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The Xbox brand, originally becoming popular during the time of the Playstation 2 and Nintendo Gamecube, has become the icon for Microsoft's gaming sector.

Apparently, Microsoft was completely serious when they said they were planning on launching NATAL like an entirely new console. According to various bits of evidence and other sources, Microsoft indeed plans to finish off the Xbox brand after the Xbox 360. The thing is, as rumored in the past, they don't plan on ending their gaming sector altogether.

The information is coming from a FOX Interactive Media employee, who says the well known IGN is in the process of "phasing out the Xbox name". Some of you may remember when TeamXbox, a popular gaming site and forum, lost its co-founder and editor-in-chief. The two individuals were fired by IGN. From that time to present day, there has been a significant decrease in the amount of information provided by Team Xbox.

Around the same time the co-founder and editor-in-chief were fired, FOX Interactive Media rebranded the Team Xbox website with the "Powered by IGN" slogan. This is a sign that the Xbox name is losing value, and is in the process of being replaced. Or so is rumored.

The most substantial evidence, however, is the beginning of Microsoft's strive to replace the Xbox logo and name with other things. While information concerning those things has not been released, it is said that some products are now missing the Xbox logo and name. It is also said that Microsoft has been sending out new box art and logos, clearly not referring to Xbox or the name in any way.

It is without a doubt that more information will come concerning this in the future, and I'll make sure to keep an eye on things when that time comes.

Schaffin's Bit

This sort of news, despite my love for the Xbox console, always excites me. The rumor that the Xbox name could be going away altogether is big news indeed. Why would Microsoft be willing to drop a name and logo known so well worldwide, if they weren't planning on making something big to replace it?

Microsoft, whether you like them or not, is a great corporation, which has always taken into account what the best business moves would be. I can't see them dropping something of such value without having a solid plan to replace it with.

What are your thoughts on this? I know that there have rumors like this in the past, but this news stands out to me because of the number of things that seem to go along with this information.

yea no more xbox!!!!

Good! Microsoft knew they couldn't keep up with the competition so they just dropped out.

We'd probably be better off with one console. No one would miss out on games and it would end the arguments between all the bitchy fanboys.

360 is still way ahead of PS3 in terms of sales bro.

Anyway, Natal looks like gimmicky garbage. If the entire console is motion... then I'm buying a PS4. Screw it.

Whoo! Sony won!!

Are you sure about that? Anyway if it is it's because poor kids can't buy ps3 so they just get a 360 and then also Pro's have 360's too and Hackers get it b/c it's easy to hack and finally some people just prefer it over the playstation like yourself.

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I prefer it's controller over the Playstation one, I have bigass hands so the thumbsticks being so close together is just really awkward for me. I love the PS2 though, Idunno. Like I said, if the new Microsoft console is all motion like they're doing with Natal... well, guess what? I'm coming back to Sony.

Even if xbox 360 has more sales then ps3... The PS3 system itself pawns teh xbox ^^ (in a non fanboy tone of voice) Maybe they will merge with microsoft and make a playstation x

thats gonna be tough launching a console with a different name. but then again
micro$$oft. Don't matter about $$$$$