Post: Call of Duty retail sales fall for third straight year
12-15-2014, 01:20 PM #1
skaterboy16
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(adsbygoogle = window.adsbygoogle || []).push({}); Following yesterday's NPD report, Piper Jaffray analyst Michael Olson points out that retail sales for the Call of Duty series have declined by 27 percent year-over-year.

This is not isolated news, either. The Call of Duty series has posted slumping sales in each of the past three years. While Activision's military shooters manage to sell well compared to other games the franchise is unable to reach the heights it once saw. Call of Duty: Advanced Warfare currently tops the NPD sales chart, but as Games Industry notes, this entry attracted less than half the first month sales of 2011's Call of Duty: Modern Warfare 3.

Earlier this year, analysts at Cowen And Company pointed out that alongside declining sales, the Call of Duty games are also attracting declining pre-orders, with Call of Duty: Advanced Warfare drawing nearly 40 percent fewer retail pre-purchases than its predecessor.

Activision claims that Call of Duty: Advanced Warfare is the highest selling digital launch in console history but Olson does not believe that digital sales (which these analysts are not privy to) can entirely soften the blow of the retail sales slide. "NPD data does not include digital copies or international sales, which, if included, would lessen the year-over-year decline, but we believe this data suggests potential for Q4 revenue upside is now very low," Olson stated.

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Gambler
12-18-2014, 10:51 PM #2
Gambler
Former Mod
Originally posted by skaterboy16 View Post
Following yesterday's NPD report, Piper Jaffray analyst Michael Olson points out that retail sales for the Call of Duty series have declined by 27 percent year-over-year.

This is not isolated news, either. The Call of Duty series has posted slumping sales in each of the past three years. While Activision's military shooters manage to sell well compared to other games the franchise is unable to reach the heights it once saw. Call of Duty: Advanced Warfare currently tops the NPD sales chart, but as Games Industry notes, this entry attracted less than half the first month sales of 2011's Call of Duty: Modern Warfare 3.

Earlier this year, analysts at Cowen And Company pointed out that alongside declining sales, the Call of Duty games are also attracting declining pre-orders, with Call of Duty: Advanced Warfare drawing nearly 40 percent fewer retail pre-purchases than its predecessor.

Activision claims that Call of Duty: Advanced Warfare is the highest selling digital launch in console history but Olson does not believe that digital sales (which these analysts are not privy to) can entirely soften the blow of the retail sales slide. "NPD data does not include digital copies or international sales, which, if included, would lessen the year-over-year decline, but we believe this data suggests potential for Q4 revenue upside is now very low," Olson stated.


Possibly has to do with kids waiting to get Nextgen consoles for Christmas or the game for when they do get a nextgen. That has to have some amount of percentage to why this is happening. Or CoD is just failing now.
07-20-2015, 03:49 PM #3
Possibly, its not surprising AW and Ghosts were terrible and allot of people did'nt like it. I did'nt even buy them and i made a good choice it seems.
Looking forward to Black ops 3, im only looking forward to zombies. This game should do better then the previous two games just because of the zombies mode, and they are counting on it too.
Have you noticed how much they are focusing and pushing zombies related things this year?
Ill give MP a chance but im not getting my hopes up.
If they just go back to basics with the multiplayer side of things they will win allot more people back.
07-20-2015, 05:54 PM #4
ItzCamachoBoii
Bounty hunter
Maybe if they went back to Modern Warfare and not this futuristic shit then they would be alot more successful
07-31-2015, 04:09 PM #5
nay1995
The Master
the sales fall every year due to the fact the game gets worse every year, simple as that, i still don't understand why a remake of cod4, 5 or mw2 hasn't been done.

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ItzCamachoBoii

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