Post: Sony Still Losing Money For Every PS3 Sold
02-06-2010, 11:12 AM #1
Caspa
Retired Mod
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Originally posted by another user
Last we checked, You must login or register to view this content., at $37 a pop. Checking in this week, we find the company is still losing money on every PS3 sold. But now, it's only $18.

Yes, having reduced the functionality and the size of the console, and benefited from natural declines in the cost of component parts since the PS3 launched in 2006, Sony has got the PS3 down to the point where by 2011 the company estimates it'll finally be making money on every console that goes out the door.

Which when you consider it launched at $599 - and Sony's financial troubles of late - is an excellent result for the company.


This looks bad but actually it's pretty damm impressive, as the article states at the end. $600 down to less than half that now, it's not easy to reduce losses like that. But still, a loss is a loss.

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02-10-2010, 02:17 PM #11
Darksun
Little One
I'm pretty sure Sony already knew it was going to lose money on selling the actual PS3 consoles, or else they wouldn't have made them. What they make money on is the games sold in stores and over PSN.

I think this was the same for PS2 for many years and it wasn't until a couple years before the first PS3 release did the selling of a console actually make profit for the company.

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